Marketing Services designed to attract a local customer
Small business owners that serve a defined geographic region need a marketing strategy designed to attract their local customer. Top of Search provides marketing services to drive revenue growth for local businesses across Wilmington, NC.
Marketing Services to Maximize Revenue
Top of Search offers one-time consultancy, project-based services, and full partnerships where Top of Search acts as the marketing arm for your business.
Regardless of the business arrangement and marketing services you request, Top of Search places priority focus on helping you maximize your revenue potential.
Ways of Working
How Top of Search works.
01
Local Search Consulting
Local Search Consulting is recommended for small businesses that want to utilize the expertise of a consultant to audit and refine an existing marketing strategy to better position the brand for increased visibility and growth online.
Top of Search provides recommendations for areas of focus based on the marketing challenge a business is facing.
The areas of focus for consulting can include:
- Business Brand Differentiation
- Competitor Auditing
- Keyword Strategy
- Brand SERP Strategy
- Local Pack Strategy
- Google Business Profile Management
- Online Directory Management
- Social Media Marketing
- Content Marketing Strategy
- Content Calendar Strategy
- Process Templating for Efficiency
Consulting with Top of Search is a great option for the business that wants a local SEO expert to dive deep into a marketing challenge, the business, the industry, and the local market in order to report back on how the business can be most successful in growing online.
02
Projects
Projects are recommended for small businesses that want to utilize the expertise of a consultant to establish a local search strategy for the business but ultimately want an on-staff employee or team to assume day-to-day management.
Projects are a good fit for businesses that understand marketing’s purpose is to drive sales and are interested in building a local search strategy that supports the business’ revenue goals.
The areas of focus for project-based work can include:
- Business Growth planning
- Revenue Goal setting/tracking
- Customer Relationship Management
- Brand SERP
- Search Intent-Driven Website Architecture
- Local Pack Strategy
- Google Business Profile Management
- Online Directory Management
- Social Media Marketing
- Content Marketing Strategy
- Content creation
- Campaign Strategy
- Community Engagement Strategy
- Paid Advertising Strategy
Project-based work by Top of Search is defined at the outset with both timelines and deliverables.
03
Partnerships
Partnerships are recommended for small businesses that want to take full advantage of the visibility and lead generation an ongoing local search marketing strategy can have to stay ahead of the competition and drive new customer revenue.
A partnership is also recommended for small businesses that do not intend to dedicate in-house resources to brand management, local search marketing, and sales enablement.
With a Partnership, Top of Search acts as the marketing arm for your business and will perform all the necessary due diligence to understand your industry and business model and then invest the time necessary to position the business for visibility and growth online.
The areas of focus will include all Project activities, plus:
- Brand SERP Management
- Yearly planning with a prioritized service mix aligned with revenue targets
If you are interested in exploring a potential partnership for 2024, please reach out!
Interested in attracting more local customers?
Top of Search would love to hear what’s working and not working for you today. And, if necessary, help is right around the corner! Email Anna at Hello@TopofSearch.com or complete the form so you can be contacted right away!
