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AI is replacing the search results page. The businesses being cited in answers are winning. The ones still chasing rankings are disappearing. Top of Search helps you become the one AI recommends and the one customers choose.
The way your customers find you just changed.
Google isn't what it was six months ago.
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Your customers are asking ChatGPT for recommendations. They're getting answers from AI Overviews before they ever see a link. They're scrolling TikTok, checking Reddit, and making decisions before your website even has a chance.
If your marketing strategy was built for rankings, it was built for a game that no longer exists.
The businesses growing right now aren't the ones with the most blog posts or the biggest ad budgets. They're the ones structured to be included in answers across Google, AI platforms, social, and local search. Positioned as the obvious choice once they're found.
That's what we build.
Your business needs more customers and you're not sure why they're not finding you.
Your marketing isn't generating revenue.
You're growing but know you're leaving revenue on the table.
You're launching and need to get visible fast.
THE WAY PEOPLE SEARCH HAS CHANGED.
LIKES DON'T PAY THE BILLS.
IMAGINE WHAT HAPPENS WHEN THE RIGHT PEOPLE FIND YOU.
THE BEST TIME TO BUILD VISIBILITY IS DAY ONE.
Who we help
hi, Business Owner!
Strategy First. Not tactics first.
Most marketing starts with "let's run ads" or "let's post more." Ours starts with your business.
Before we touch your website, write content, or build a campaign, we need to understand what's actually going to move your revenue. That means we dig into your numbers, your goals, your capacity, your competition, and the white space in your market.
We figure out what sets you apart. We define who you need to reach. We build the messaging that makes your expertise clear to both humans and AI systems. And only then do we architect the visibility strategy that puts your business in front of the right people, in the right places, at the right time.
That's what this is. A growth strategy built around your business.
WHAT WE ACTUALLY DO
Why Now?
Visibility Has Fundamentally Changed.
Most Businesses Don't Know It Yet.
the ai shift
For years, "marketing" meant ranking on Google, running ads, and posting on social media. That still matters, but it's no longer enough.
AI is now the first stop for millions of buying decisions. When a homeowner asks ChatGPT "who's the best dentist for kids in Wilmington," or a relocating buyer asks Perplexity "what real estate team should I use," the answer comes from businesses that AI trusts. Businesses with structured content, clear expertise, and a digital presence that machines can read and cite.
If your business isn't built for this, you're not just missing out on a trend. You're becoming invisible to an entire channel of customers who will never see your website, never scroll to your listing, and never know you exist.
The shift is happening now. The businesses that move first win.
Clients We've Positioned for Growth
what it looks like in practice
A biological dental practice needed to stand out in a crowded market. We started where it mattered most: defining what made them different from every other dentist in the area. Then we built a focused sales page around that differentiation, designed to convert from paid advertising. Strategy first, highest-impact lever first, budget respected. The result: a clear brand position and a lead generation system built on what actually sets the practice apart.
From invisible to differentiated.
From overlooked to competing with the big names.
A small real estate team knew they could go head to head with the large, nationally branded brokerages in their market. They had the expertise and the boldness. What they didn't have was a digital presence that matched. We rebuilt the brand positioning to define what a boutique team offers that the big brokerages can't, then built the visibility strategy to put them in the same conversation. Today, the team is building market awareness and shifting toward AI visibility faster than the marketing teams at brokerages ten times their size.
From stalled to clear on what to fix.
A medspa was pacing $500K behind its annual revenue goal and wasn't sure where to start. We analyzed the business before recommending a single marketing dollar: patient volume, staff utilization, lead sources, average spend per visit, membership impact. We identified that lead flow was the bottleneck, mapped the specific growth levers, and delivered a strategic plan the business could act on. No implementation. Just clarity on what needed to happen and in what order.
From startup to $4M.
A cabinet and countertop business gave us the green light one month after opening. We launched a multi-channel local search strategy that put them on pace to gross $4 million within two years. Digital revenue grew year over year because the strategy was built for their market, their competition, and their capacity. Not a template.
From no marketing department to full strategic partner.
A sodding company in the Triangle needed more than marketing help. They needed someone to own the strategy. We stepped in as their Fractional CMO, building the full marketing operation from the ground up: onboarding, audit, roadmap, website and content management, brand strategy, local SEO, AI optimization, social, email, video, and advertising. Monthly in-person strategy days keep the work connected to the business as it scales.
THE REVIEWS
“Anna is at the top of her game. Her marketing strategies are creative, custom and curated."
overheard:
I'm Anna. I get into the weeds of your business so you don't have to.
I've spent my career positioning businesses to capture the market's attention. From testing consumer products on live television to managing multi-client agency strategies to building the visibility systems that drive revenue for local businesses today.
What I've learned across all of it: copy-and-paste marketing doesn't work. Every business has a different growth story, a different competitive landscape, and a different set of barriers standing between them and the customers they should be reaching. My job is to find those barriers, figure out what sets you apart, and build the strategy that turns visibility into revenue.
Today, that means understanding something most marketers haven't caught up to yet: the way customers find and choose businesses is being fundamentally reshaped by AI. I don't just optimize for Google. I build visibility systems designed for the way search actually works now. Across AI platforms, social discovery, local search, and every touchpoint where your customers are making decisions.
I'm strategy first, revenue-tied, and I will get into the details of your business deeper than any marketer you've worked with. Because the details are where the opportunities live.
hey there!
Why Search is Broken
cornerstone
Has AI Become Your Personal Advisor? Not Yet? Keep Reading.
blog post
Top Resources
Ready to find out what's possible?
I try to leave every consult having given the business something actionable, whether we work together or not.
