Make Business Growth Easier.
Top of Search provides local search marketing for the local, small business owner.
Focused on solving small business owners’ most common marketing pain points to unlock barriers to business growth, Top of Search will make business growth easier for you!
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Growth Advice For Your Small Business
Top of Search offers marketing consultancy to small business owners. What challenges are preventing you from achieving your growth potential?
Business Challenges A Local Search Marketing Consultant Can Solve For You
New and Unknown
Are you launching a business and seeking a partner with marketing expertise to help you build a localized marketing plan?
Not Visible In Search
Do you lack brand visibility online? Would you like to be more easily found online by your target audience?
Not Enough Time
Are you consumed with the day-to-day business operations and lacking the time to dedicate to local marketing?
Don’t Know How To Find Customers
Do you need a local marketing strategy to attract customers? Are you unsure how to promote your local business?
Need More Foot Traffic
Are you struggling to bring prospective customers to your door? Do you need to increase your foot traffic to sustain your physical location?
Differentiation Amongst Competition
Are you in a competitive market? Do your competitors outrank you online? Are you losing business to your competition?
Revenue
Are you struggling to generate revenue? Do you desire to accelerate revenue during certain times of the year to take advantage of your seasonal business? Do you want to maximize revenue for a grand opening?
ways of working
Who we help.
01
Startup Growth Stage
We specialize in unlocking the marketing barriers for business growth typically seen with small businesses in their first 5 years.
02
Small Business
We specialize in local SEO to drive growth for brick & mortar or service-area small businesses.
03
North Carolina
Our expertise is helping our clients market their business locally. We provide small business marketing exclusively to North Carolina businesses.
Based in Wilmington, Top of Search provides local search marketing consultancy to small businesses in Wilmington and the surrounding NC Beaches.
What Can You Expect?
We provide marketing for small businesses that makes growth easier.
At Top of Search, we lend our local search marketing expertise to Wilmington area businesses in areas we know best.
- Local SEO
- SEO-Optimized Web Design
- Google My Business
- Content Marketing
- Social Media Marketing
- Paid Advertising
- Local Community Engagement
- Customer Relationship Management
- Sales Enablement
- Business Planning
- Google Ads
As performance-driven consultants, we do not follow a cookie-cutter approach. We identify and unlock the unique marketing barriers preventing your business from its growth potential.
Meet Anna Tindal
Top of Search’s dedication to helping NC small businesses grow is led by Anna Tindal. With over a decade of working in startup environments, Anna launched Top of Search to share her local marketing expertise and creative growth strategies through consultancy.
As a local marketing consultant, Anna will help you increase your brand’s visibility both online and offline with a multi-channel approach. Her specialty for small businesses is Local SEO Marketing, Google Ads, and Google My Business Management.
To beat the competition and drive new revenue growth for clients, Anna deploys small business growth strategies to increase visibility in SERPs, optimize the Brand SERP, increase visibility in the Local Pack, improve organic rankings and increase social media engagement for the brand.
Her strategies for small businesses drive faster growth by placing focus on brand differentiation, the customer experience, community involvement, and deploying a number of cost-effective tools (e.g. a CRM and sales enablement resources) to maximize productivity and generate more revenue.
Ways of Working
How we work.
01
3 Month Consult
Local search marketing strategy to include:
- Business Discovery
- Competitor Auditt
- Keyword Strategy
- Brand SERP Strategy
- Local Pack
- Google My Business
- Online Directories
- Social Media marketing
- Content marketing
- Content Calendar
- Process Templates
Recommended for: The 3-month consult is best for SMBs that want to utilize the expertise of a consultant to audit and refine an existing local search strategy for the business to better position the brand for increased visibility and growth online.
02
6 Month Project
Foundational business and marketing strategy to include:
- Business Growth planning
- Revenue Goal setting/tracking
- Customer Relationship Management
- Brand SERP
- Keyword/Content-Optimized Website
- Local Pack
- Google My Business
- Online Directories
- Social Media marketing
- Content marketing
- Content creation
- A comprehensive handover with documentation at the end of the engagement
Recommended for: The 6-month project is best for SMBs that want to utilize the expertise of a consultant to establish a local search strategy for the business but ultimately want an on-staff employee or team to assume day-to-day management.
03
1 Year Project
Foundational business and marketing strategy, plus:
- Campaign Strategy
- Community Engagement Strategy
- Paid Advertising Strategy
- Quarterly handover training during the engagement
Recommended for: The 1-year project is best for SMBs that are brand-new or in a more competitive local market. The 1-year project includes a Paid Advertising strategy to increase visibility with new customers more quickly in the SERPs. This project option also assumes an on-staff employee or team will assume day-to-day management.
04
Partnership
1 Year Project activities, plus:
- Brand SERP Management
- Yearly planning with prioritized service mix aligned with revenue targets
Recommended for: A partnership is best for SMBs that want to take full advantage of the visibility and lead generation an ongoing local search marketing strategy can have to stay ahead of the competition and drive new customer revenue. A partnership is also recommended for SMBs that do not intend to dedicate in-house resources to brand management, local search marketing, and sales enablement.
05
Local Search Concierge
Local Search Concierge takes small business owners by the hand and delivers:
- Week by Week programming to improve local visibility online
- A tactical plan for local search marketing, eliminating the guesswork of how to be successful in Local Search
- A curriculum designed to help you grow your business step-by-step
Recommended for: Local Search Concierge (LSC) is best for SMBs that are willing to carve out time to local search marketing but are completely overwhelmed with where to start. LSC offers small business owners a clear framework for where to start and delivers a curriculum weekly for what they should do next. LSC’s step-by-step guide takes the guesswork out of how to improve your position in search. Note: LSC does not offer the business owner advice specific to their small business or vertical so for owners seeking business or vertical-specific advice please consider the other service offerings.
06
Google Ads Campaign
Online advertising strategy for the Google Ads platform to include:
- Business Discovery
- Competitor Research
- Keyword Research & Strategy
- Campaign Strategy
- Campaign Launch
- 3 mos. Initial Management
- Biweekly Reporting
Recommended for: The Google Ads campaign is best for SMBs that desire to immediately increase online visibility for a grand opening launch or seasonal business push. With a positive ROI, Google Ads are recommended on an ongoing basis as a part of a broader local search strategy. Best for businesses that are brand-new or in a more competitive local market. Ongoing Google Ads management after the initial 3 mos. is also available.
Ready to solve your business challenge?
Get in touch to discover how we can help your business reach its growth potential. Email us at Hello@TopofSearch.com or complete the form and we’ll contact you shortly.
