Hi, I'm Anna. I've spent my marketing career positioning businesses to capture the market's attention.
Today, I build visibility strategies that help business owners attract the right customers, grow revenue, and adapt to the biggest shift in search we've seen in decades.
Companies that believe excellence comes from expertise and champion amazing customer service.
The quick buck. Run an ad if you want to make a quick buck. Invest in marketing if you want business longevity.
Under the hood transparency. If you grow, I grow. I believe in the "We're in this together" type of partnership.
And they'll probably understand a lot of your needs. But a great partnership fit needs more than that.
Every business I work with gets the same thing on day one: a deep dive into what's actually happening in the business. Your revenue goals. Your capacity. Your client mix. Your competitive landscape. Your differentiation. I need to understand what's going to move the needle before I can tell you where to spend a dollar on marketing.
That approach isn't for everyone. It's for owners who want a strategic partner, not a vendor executing a checklist. If that sounds like what you're looking for, let's find out if I have the more you are looking for.
Before I touch your website, write a headline, or recommend a campaign, I need to understand your numbers. Revenue targets, growth pace, staff utilization, client mix, lead sources, average spend per customer, seasonality. This isn't busywork. It's the foundation that determines whether a marketing investment makes sense, how much to invest, and where to focus for the highest return.
Most marketers skip this step entirely. I won't work without it.
Getting ready to launch is one of the most exciting moments for any business. It might be helping a client open a second location, kicking off a new campaign, or launching the entire business, I thrive in the energy of these moments.
The commercialization strategy I used to take an idea from a sketch on a napkin to a retail launch early in my career is the same thoughtful approach I bring to clients today. Well-thought-out. Never haphazard. Always with a roadmap and boots-on-the-ground management. I don't just offer advice. I'm deeply involved, owning and standing behind every launch I recommend.
To create a strategy that truly aligns with your business goals, I believe you have to get into the weeds. Understanding the ins and outs of a business is essential to building a strategy that's not just relevant but positioned for success.
I invest the time at the outset of every engagement to dive deep, learning the details that matter before mapping out a strategy. This approach allows me to understand your brand's unique differentiation, which is key to building visibility that stands out in your market. Without that differentiation, your ideal customer may scroll past, change the channel, or walk to a different aisle. My deep dive ensures that won't happen.
The way customers find and choose businesses has fundamentally changed. AI is now answering the questions your customers used to type into Google. The businesses being recommended in those answers are the ones structured for AI retrieval, with clear differentiation, entity-rich content, and machine-readable expertise.
I don't just optimize for Google rankings. I build visibility systems designed for the way search actually works now: AI Overviews, ChatGPT, Perplexity, Gemini, and every platform where your customers are making decisions. This is the biggest shift in digital marketing in over a decade, and I've been building for it since the earliest signals.
I was managing a division responsible for testing consumer products on TV. We built 60-second commercials that needed to catch the customer's attention and motivate them to buy immediately. This career opportunity was a crash course in consumer behavior.
Working for marketing agencies with multiple clients forces you to develop a strategic mindset. I quickly learned copy-and-paste marketing tactics will not work if you don't have a marketing strategy built for differentiation. It was in 2015 that I began to understand through client success the power of product and service positioning in a market.
When I decided to launch Top of Search, it was really pretty simple. I loved being a Marketing Strategist and getting into the weeds of a business to unlock the marketing barriers to growth. And I loved driving revenue for my clients even more.
My first client hired me a couple days before their Grand Opening. They didn't have a website and it was up to me to drive foot traffic into the store. My success metrics were to build visibility for the brand and drive revenue. Four years later, the profitable business was sold. And the new owner retained my services so the goal continues: keep driving revenue.
Top of Search helps business owners attract high-intent local customers, but the way to reach them has changed. Visibility used to mean ranking on Google. Today, it means showing up wherever your customers search for answers: Google AI Overviews, ChatGPT, Perplexity, Gemini, and beyond.
Your strategy has to fuel the machine's answer, not just chase clicks. That's why our approach is strategy first, revenue-tied, and detail-obsessed. So your business isn't just seen. It's chosen.
Today, clients range from startups building visibility from scratch to established businesses where Top of Search serves as their Fractional CMO, owning the full marketing department and integrating strategy with sales, operations, and production. The depth of the engagement scales to what the business needs. The strategic foundation is always the same.
perplexity
ai agent:
veed.io
video:
canva
design:
motion
calendar:
superhuman
email:
Running a small business today means using AI to work smarter. These are the tools I lean on daily: Superhuman for fast, AI-assisted email, Motion for calendar and project management automation, Canva for design, Veed.io for video editing, and Perplexity as my go-to AI agent (right now!) for research. Each tool saves me time and frees me up to focus on strategy and clients.
Real conversations with close friends who make you feel seen and heard.
my happy place!
A peaceful morning at the beach with a Bevvy coffee in hand.
Food adventures with Dad
My Favorite Things
Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.
Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.
my guilty pleasure
Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical.
let's work together
If you are searching for a marketing partner that can keep your business 10 steps ahead, let's chat. As your Marketing Arm, you'll have a partner as invested as you in driving your business forward.
did we just become work partners?