Hi, I'm Anna.
I've spent my career figuring out what makes a business actually get chosen.
about Anna Curry
From consumer products on live TV to running multi-client marketing strategy to building AI visibility systems today, the question hasn't really changed. What makes someone stop, look, trust, and pick you?
That's what I work on. With you, in the weeds of your business, until the answer is clear and the strategy is built around it.
Companies that believe excellence comes from expertise and champion amazing customer service.
YOU CAN FIND ME supporting:
Under the hood transparency. If you grow, I grow. I believe in the "We're in this together" type of partnership.
I BELIEVE IN:
Most marketing happens in reverse. Someone decides on the tactic first (let's run ads, let's post more, let's redo the website) and then tries to figure out why the results aren't what they hoped for. I work the other way around. We start with your business. The numbers, the goals, the competition, the white space you haven't quite named yet. Then we build the strategy. Then, and only then, do we touch the marketing.
It's slower at the front. Faster everywhere else.
I get into the weeds of your business so you don't have to. That sounds like a tagline. It's actually how I work. By the time I recommend a single dollar of ad spend or a single piece of content, I know your margins, your closing rate, your highest revenue offer, your most expensive customer, and the three things AI says about you when nobody you know is asking.
I'm strategy first because everything else falls apart without it.
why i do this work
How I got here.
2008: Live television and consumer product testing
the story
The career has had a few chapters. Different industries, different scales, different problems. The throughline has always been the same. Figure out what gets a business chosen. Build the system that makes it happen.
I was managing a division that tested consumer products on TV. Sixty seconds to catch attention and motivate a buy. It was a crash course in consumer behavior taught at 2 a.m. on a shopping channel. I learned that most ideas don't survive contact with the market, that the ones that do are the ones with a sharp answer to "why this, why now," and that great copy can save a mediocre product but mediocre copy will sink a great one.
2015: Marketing agencies and the strategic mindset
I moved to agency work, managing multiple clients in different industries at the same time. That's where I learned to spot the pattern. The businesses that grew weren't always the ones with the biggest budgets. They were the ones with the clearest differentiation. The ones where you could say in one sentence why they were the right choice and the sentence actually meant something.
2019: Top of Search begins
I started Top of Search because I wanted to do strategy work where I stayed long enough to see it through. Real engagements with real businesses where my recommendations had to survive contact with the market every month.
2022: From zero to four million
My first client hired me a few days before their grand opening. No website, no marketing, no plan. I built the visibility strategy from scratch. Four years later the business sold with $4 million in annual revenue. It taught me that local search done right is one of the highest leverage things a small business can invest in.
june 2025: Building for AI search
Today the way customers find businesses is being rewritten in real time. ChatGPT, Google AI Mode, Google AI Overviews, and Gemini are the new first stop. Schema, citations, and content structured for retrieval are the new fundamentals. My work has shifted to AI visibility and the marketing engineering discipline being built around it. Strategy first. Revenue tied. Detail obsessed. Same principles. New layer.
Three things that show up in every engagement.
what i bring to every engagement
I notice what isn't working
Years of agency work and product testing trained the auditor's eye. I see the campaign that's burning budget on the wrong audience. The page that's converting poorly because the offer is buried. The schema that's telling AI you're a different business than you are. Most marketing problems aren't a strategy gap. They're an execution detail that nobody is checking closely enough. I check closely.
This is the wedge. Most people in this space come at it from one side or the other. They're either technical (schema, structured data, query architecture) or creative (brand voice, story, messaging). I hold both, on purpose. The technical work makes your business eligible to be cited. The brand work makes your business the one that gets chosen. Without one, the other doesn't matter.
I build like an engineer, write like a brand person
I dig into the business first
I won't recommend a tactic until I understand the business behind it. That means an honest conversation about your numbers, your capacity, your competitive landscape, and your real growth goals. The strategy that comes out the other side is built around what you actually want, not what looks good on a marketing deck.
“She's a brilliant strategist that listens, researches, and then compiles a strategy that takes your business from 0-100 in short order."
so they say:
fit
Who I Work Best With
The clients I do my best work with are owners who want a real partner. Not someone to delegate marketing to without thinking about it. Someone to think alongside, push back on, and build with.
Dental and therapy practices. Real estate teams. Law firms. Remodelers. Medspas. Home service companies. Any business where being chosen depends on being trusted.
Some of my clients are five minutes down the road. Others are a few states over. What matters is the fit, not the zip code.
tools of the trade
The small business AI stack.
Running a consultancy means using AI to work smarter or not getting it all done. These are the tools I lean on every day.
Each one earns its place because it gives me back time I can spend on strategy and on you.
Profound
Visibility research and analytics across the AI surfaces my clients need to show up in.
Claude
Strategy thinking and reporting.
Granola
AI note taker that captures the meeting so I can stay in it.
Motion
Project management that handles the scheduling so I can focus on the work.
Kick
AI bookkeeping that keeps the back office quiet.
beehiiv
Where Cited gets published. AI tools for subject line testing, segmentation, and audience growth keep it running clean.
Not every business is the right fit and that's okay. The best way to find out is to talk.
If you want the cheapest path to truth about where your business stands in AI search, start with the audit. If you want to talk about whether a longer engagement makes sense, the strategy call is the entry point. I try to leave every conversation having given the business something actionable, whether we end up working together or not.
Let's figure out if we should be working together.
strategy first.
always.
