You need customers, I know how to find them
Hi, I’m Anna 👋🏻 and I've spent my marketing career positioning businesses to capture the market's attention. Today, I develop local search marketing strategies to help small business owners attract customers – within their geographic area – online.
Because I take the time to get to know my clients and their business intimately, it only makes sense that you get to know a little about me and what I can offer you.
Companies that believe excellence comes from expertise and champion amazing customer service.
YOU CAN FIND ME supporting:
The quick buck. Run an ad if you want to make a quick buck. Invest in marketing if you want business longevity.
I'm NOT ABOUT:
Under the hood transparency. If you grow, I grow. I believe in the "We're in this together" type of partnership.
I BELIEVE IN:
Yet, marketers and agencies are not created equal. Marketers can specialize in industries and different types of marketing. They will also all bring different types of success stories.
You can find a marketer or marketing agency in your city, your neighborhood, or maybe even next door.
I’m going to understand a lot of your needs. But, a great partnership fit needs more than that.
if you are:
- Interested in attracting a local customer
- A business owner in the startup growth stage and
- In the Wilmington NC area
Let's find out if I have the more you are looking for.
My expertise is rooted in launching ideas from scratch. Early in my career, I worked with the PBS show Everyday Edisons (pre-Shark Tank), traveling across the country to discover ordinary peoples' ideas. Later, I led a team that tested consumer product ideas for mass-market potential, launching successful products into big-box retailers, including my own creation, Hot Huez.
But it wasn't just the wins that shaped my perspective on product and service marketing—it was the setbacks. We tested hundreds of products, and not every idea made it to the finish line.
Many great concepts struggled to overcome the barriers to growth in the startup phase. I walked away with a understanding of what it takes to move from concept to market, learning how to navigate the challenges that often prevent startups from scaling.
These hard-earned insights help me guide clients through the critical "start" phase with a strategic and resilient mindset.
I'm an Expert in the "start" of startup
4 Reasons I Might Be The Right Marketing Consultant for You
Reason 1
Over the years, I’ve developed a keen ability to audit and identify potential barriers to growth, particularly in the first five years of business, where many marketing challenges are strikingly similar. I’ve seen how easily businesses can stumble by making hasty decisions with their marketing or advertising efforts.
What I love most is helping business owners avoid unnecessary setbacks. For example, if you're a young business planning to spend your entire advertising budget on a single yearly initiative, I might recommend a more diversified strategy. Why? Because in the early stages, it’s crucial to spread risk. If your campaign flops and drives zero sales, your business should be able to recover without missing a beat.
Marketers should be testers, but not without careful consideration of risk versus reward. My role is to spot potential pitfalls before they happen, ensuring you don’t green-light a campaign or initiative on a whim. I audit every opportunity to ensure there’s more upside than downside, and only then do I recommend moving forward. It’s all about being strategic and protecting your business’s growth.
I Bring the Eye of an Auditor
4 Reasons I Might Be The Right Marketing Consultant for You
Reason 2
Getting ready to launch is one of the most exciting moments for any business! 🚀 Whether it’s helping a client open a second location, kick off their next campaign, or launch their entire business, I thrive in the energy of these moments. The competition-like adrenaline that comes with a launch is something I’ve grown to love, and I like to think I’ve become a pretty good launch advisor over the years.
The commercialization strategy I used to take an idea from a sketch on a napkin to a retail launch is the same thoughtful approach I bring to clients today. They are well-thought-out, never haphazard include roadmaps, and are not without boots-on-the-ground management.
I don’t just offer advice—I’m deeply involved, owning and standing behind every launch I recommend.
I'm A Launch Advisor
4 Reasons I Might Be The Right Marketing Consultant for You
Reason 3
To create a local strategy that truly aligns with your business goals, I believe you have to get into the weeds. Understanding the ins and outs of a business is essential to building a strategy that’s not just relevant but positioned for success.
I invest the time at the outset of every engagement to dive deep into your business, learning the details that matter before mapping out a strategy.
This approach allows me to understand your brand’s unique differentiation, which is key to building a strategy that stands out in the local market.
Without that differentiation, your ideal customer may scroll past, change the channel, or walk to a different aisle. My deep dive ensures that won’t happen, and your business will capture the attention it deserves.
I'm A Deep Diver
4 Reasons I Might Be The Right Marketing Consultant for You
Reason 4
“She's a brilliant strategist that listens, researches, and then compiles a strategy that takes your business from 0-100 in short order."
so they say:
Back in 2008, I was managing a division responsible for testing consumer products on TV. We built :60 second commercials that needed to catch the customer's attention and motivate them to buy immediately. This career opportunity was a crash course in consumer behavior.
Catching the attention of the consumer has always been the goal.
2008
WHERE I AM NOW
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
THE BEGINNING
Working for marketing agencies with multiple clients forces you to develop a strategic mindset. I quickly learned copy and paste marketing tactics will not work if you don't have a marketing strategy built for differentiation. It was in 2015 that I began to understand through client success the power of product/service positioning in a market.
Developing a strategic mindset for market differentiation
2015
WHERE I AM NOW
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
THE BEGINNING
When I decided to launch Top of Search, it was really pretty simple. I loved being a Marketing Strategist and getting into the weeds of a business to unlocking the marketing barriers to business growth. And, I loved driving revenue for my clients even more.
Marketing drives sales. If you are not driving revenue, it's time to look at your marketing.
2019
WHERE I AM NOW
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
THE BEGINNING
My first client hired me a couple days before their Grand Opening. They didn't have a website and it was up to me to drive foot traffic into the store. My success metrics were to build visibility for the brand and drive revenue. Four years later, the profitable business was sold. And...the new owner retained my services so the goal continues...keep driving revenue.
Zero to $4 million and the business was sold.
2022
WHERE I AM NOW
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
THE BEGINNING
Top of Search focuses on helping business owners attract the local customer. To attract the local customer, you must be visible in search. Search - by definition - used to mean Google. Today, the search engine where you need to be visible depends on where your ideal customer is. Top of Search will build your strategy to help you stand out in the search engine where your ideal customers are.
Helping clients attract local customers and grow revenue
2025
WHERE I AM NOW
FINALLY MAKING $$
I FOUND MY FOOTING
THE EARLY YEARS
THE BEGINNING
MY CAREER TIMELINE
tiffany hudson
listening:
ocean morning walks
CRAVING:
mothers and daugthers
READING:
almond milk latte hot
DRINKING:
trafficked
watching:
Currently
My Favorite Things
Real conversations with close friends who make you feel seen and heard.
my happy place!
A peaceful morning at the beach with SUNdays coffee in hand.
Food adventures with Dad
My Favorite Things
Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.
Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.
my guilty pleasure
Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical.
let's work together
If you are searching for a marketing partner that can keep your business 10 steps ahead, let's chat. As your Marketing Arm, you'll have a partner as invested as you in driving your business forward.
did we just become work partners?
