There's a big opportunity in Wilmington for a Local Business
The Wilmington metro area stands among the nation's leaders in annual growth, consistently ranking at the top for its rapid expansion. The rapid growth of Wilmington, North Carolina is a pro and con to small business owners. Find out why.
wilmington nc
With an influx of new residents flooding into Wilmington, small business owners have an opportunity to increase revenue, attract a new audience of loyal customers, test new business concepts, while also continuing to help shape the city’s evolving identity beyond tourism.
The rapid growth in the year-round population in Wilmington NC means the small business owner’s opportunity just got a bit brighter and tougher depending on how you choose to see it.
okay i get it so, what can I do as a local business to prepare for wilmington's growth?
real talk:
pros of growth
Rapid growth isn’t without its challenges. As cities expand, they often attract larger corporations, which can reshape the local landscape. The pressure can force some local entrepreneurs to shut their doors or relocate, underscoring the delicate balance between growth and sustainability for small businesses.
Cons of growth
Here's What You Need To Do
utilize local seo with a focus on prominence and relevancy
Centering your marketing strategy on boosting Local SEO efforts helps you build prominence - how well-known your business is within the community - and relevance - how effectively you communicate online who you are and what you offer. This proactive approach gives you a competitive edge over new businesses entering Wilmington that will be vying for online visibility.
Both prominence and relevance are key local search ranking factors Google considers when determining where to position a business in the coveted Local Pack.
focus on the local pack
If you want to capture Wilmington’s growing customer base, landing a spot in the Local Pack on the search engine results page (SERP) is essential.
The Local Pack appears on the first page for searches with local intent, making it prime real estate for businesses looking to connect with nearby customers.
As a local business, you have the opportunity to secure a spot for the products and services you offer—an ideal way for new residents to discover you. While larger companies with a local footprint also compete for placement, Top of Search has found that well-prepared local businesses often hold a distinct advantage in dominating the Local Pack.
locality is your secret weapon
New businesses must go the extra mile to stand out if the local market is saturated with savvy competitors.
At Top of Search, we specialize in helping clients become highly visible in their markets by mastering the art of communicating relevance to search engines like Google. With the right strategy, new competition won’t be a major threat. While Google assesses how well-established your business is locally, proactive local search marketing can significantly improve your standing.
Consider this: How many signals does your website send to show that your business is active and engaged in the community? And how well does your site align with the exact search queries your ideal customers are using?
Position Your Business for Growth. Don't Wait!
A well-crafted local marketing strategy tailored to your target audience will position your business to attract new customers as Wilmington expands. For local businesses, now is the time to invest in local search efforts—because staying ahead of the competition is always easier than catching up. 😉
Five years ago, I launched Top of Search when presented with an opportunity to help a small business grow.
—and grow it did. That business went from zero revenue to $4 million before the original owner sold it. The proof is in the marketing pudding: the new owner retained me, and now, with even more excitement, we’re aiming to drive even greater growth!
i can help, this is what i do
and NOW, i'd love to help you.
“Anna's approach to marketing is, in my experience, unique. Her strategy and process is singularly focused on generating a financial return on every $ spent for her clients. She's a brilliant strategist that listens, researches, and then compiles a strategy that takes your business from 0-100 in short order. She is fanatical about small details, yet grande in vision. ”
- todd stancombe
A marketing plan tied to your revenue goals.
How does this sound?
A brand identity that differentiates you from your competition.
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the results you're going to get:
An SEO-focused strategy designed to attract the customer in the search engine where they are.
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Content marketing built for acceleration.
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oh and, the business name speaks for itself...to the top of search.
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Not everyone is the right fit and if we have a chat and you feel that way, no hard feelings. Promise. I'll also let you know if your business challenge is out of the wheelhouse for Top of Search. The Book Your Consultation promise is I try to leave each consult having provided the business with a thing or two they can do!
Book Your Consultation
is that a yes?
