Be included. Be chosen. Grow revenue.
marketing services built for ai search
We engineer visibility so your differentiated brand is seen and chosen, by people and by AI, to grow revenue.
Ranking isn’t the goal anymore, being included in the answer is.
At Top of Search, our work starts with differentiation: the unique POV, proof, and offers that make you the obvious choice. Then we structure content for AI retrieval so that difference shows up where decisions get made.
Search has changed. So have we.
Differentiation is the strategy. Visibility is the distribution. When your brand is indistinguishable, more impressions won’t help.
When your difference is crisp, and your content is structured for AI, your brand gets cited, surfaced, and selected.
We tie everything to commercial outcomes, not vanity traffic.
Our Point of View
What We Measure
- Qualified inquiries, booked consults, and show-rate
- Pipeline value & close rate from AI-assisted journeys
- Citation share in AI surfaces (AI Overviews, ChatGPT, Perplexity)
- Query coverage of high-intent topics that map to offers
- Passage retrievability for your highest-value pages
Marketing Services
Our consulting services span:
AI Visibility Audit
Visibility Playbook
Cornerstone Buildouts
Relevance Engineering
“Differentiation is the strategy. Visibility is the distribution. Revenue is the result.”
— top of search
differentiation & Pov Check (offer, proof, signals)
What it is: A one-time diagnostic that reveals how your brand (and differentiation) is seen across Google AI, ChatGPT, and Perplexity, with the exact fixes to increase inclusion and conversions.
Best for: Brands who want to know why they’re not being cited or chosen, and what to fix first.
AI Visibility Audit (Audit & Foundation)
brand & Passage audit for ai-readiness
structured data & KNowledge graph checklist
query fan-out and entity coverage review
report with top 5 priorities (effort vs. revenue impact)
$1000 (90 min interview + report)
AI Visibility Audit (Google, ChatGPT, Perplexity)
Outcomes:
- Clear plan to earn citations and conversions
- Content mapped to offers with measurable next steps
- Standards your team can execute without guesswork
Best for: Service businesses ready to modernize and monetize their visibility.
Visibility Playbook (Strategy Design)
Revenue Model Alignment (offers, margins, sales motion)
Strategic editorial calendar (formats × intent × offer)
Query Cluster & Fan-Out Mapping (by buyer/job-to-be-done)
Passage Optimization Framework (what AI can excerpt)
Visibility Scorecard (where/how you show up)
90-minute 1:1 strategy session
Delivered as a PDF you can execute
One Cornerstone Page (1,500–2,500 words)
Outcomes:
- Pages designed to be excerpted, cited, and believed
- Higher inclusion in AI answers that drive inquiries
- Cleaner paths to booked consults and sales
Best for: Owners who want AI-optimized cornerstone pages or conversion hubs built around your difference and buyer intent.
Cornerstone Content Buildouts (Build & Execution)
Differentiation Proof-Blocks (POV, evidence, comparisons)
Structured data, schema, and entity linking
Embedded video, visuals, maps, or charts
Optional: FAQ-rich microcontent + internal linking map
Passage-level architecture aligned to query clusters
Relevance Engineering Partnership (Ongoing)
Outcomes: The aim is simple: more inclusion in answers, more qualified consults, measurable revenue lift.
Seen → chosen → revenue.
Best for: High-value local businesses that need a partner to manage ongoing differentiation and AI visibility.
Simulate queries and passage extraction
Track citation mentions in AI Overviews, ChatGPT, Perplexity
Publish & refresh cornerstones with new proof and POV
Design and maintain a modular content ecosystem
Create multimodal formats (video, visuals, quotes)
Build your Knowledge Graph, entities, and schema
These services are for teams who want to stop chasing rankings and start being cited in answers. Law firms, remodelers, dental and therapy practices, real estate teams, if selection depends on trust, you belong here.
Who this is for?
How We Work
Run the AI Visibility Audit to baseline differentiation, visibility, and revenue levers.
Diagnose
Build the Visibility Playbook: architecture, queries, formats, tied to offers and P&L.
Design
Execute cornerstones or partner with us to scale citations and conversions.
Deploy
How is this different from traditional SEO services?
We optimize for inclusion in AI answers and selection, not just blue-link rankings, built on your differentiation, structured data, and passage-level content designed to be excerpted and cited by models.
Frequently Asked Questions
Do you handle full content production?
Yes. We can write and produce cornerstone pages and supporting assets.
What metrics do you track if not rankings?
Citations in AI surfaces, query coverage, passage retrievability, and share of voice in generative answers—alongside qualified leads and revenue outcomes.
Can we start small?
Yes. Start with the AI Visibility Audit or a single Cornerstone Buildout, then expand once baselines and wins are established.
Consider Top of Search your business advisor with a fresh side of eyes to give an outsider’s perspective on how you can reach your growth potential.
Ready to Solve Your Business Challenges?
lets do this.
