Marketing Services Built for AI Search
We help your business get seen, cited, and chosen by the people you most want to serve. AI included.
services
At Top of Search, the work starts before the marketing does. We dig into your business, your numbers, your competition, and where you're actually trying to grow. Together we find what genuinely sets you apart. Then we shape that difference into content the AI platforms can read, trust, and cite.
Most agencies start with tactics. We start with the question that matters. What does your business need to be saying, to whom, and where, to actually grow revenue?
Everything we build flows from that answer.
Ranking used to be the whole game. Now, being part of the answer matters more.
When your brand looks like everyone else's, more impressions won't save you. When your difference is crisp and your content is structured for AI, your brand gets cited, surfaced, and selected.
We tie everything to commercial outcomes. Not vanity traffic. Not keyword rankings. Revenue.
Differentiation is the strategy. Visibility is the distribution.
Differentiation is the strategy. Visibility is the distribution. Revenue is the result.
- TOP OF SEARCH
Start where you are. We'll take it from there.
how we work
Most people start with the audit. The truth is cheap and it points somewhere real. Some skip ahead to the 90 day test because they need leads on the calendar now, not next quarter. A few already know they want a strategist on the inside. Three doors. None of them wrong. Pick the one that fits where you are today.
- Six scored sections covering visibility, citations, schema, NAP, content, and competition
- Screenshot documentation across ChatGPT, Perplexity, and Google AI Overviews
- A four path recommendation at the end. Act now, learn first, hold steady, or bring in a strategist
Diagnose
01
AI Visibility Audit
See what AI says about you, where the gaps live, and which path actually fits.
$1,000
One delivery. Fixed price.
10 BUSINESS DAYS.
- Three phases. Foundation, active management, learn and review.
- Strategy, landing page, conversion tracking, and a Google Ads or Meta campaign
- Final report with four clear paths forward, including continuation, stewardship, or fractional CMO
test
02
Launch and Learn
A 90 day paid advertising test. So you can prove what actually works before committing to anything bigger.
$2,000
Plus, $500/mo ad spend, paid to platform
90 DAYS.
- Strategic leadership across the full marketing stack
- An embedded relationship with monthly reporting and quarterly planning
- The right path when the audit and the test both make it clear: you need a strategist on the inside
run
03
Fractional CMO
A senior strategist embedded inside your business. AI visibility, content, paid, and CRM all moving in one coherent direction, month after month.
Custom retainer
Scoped to the engagement
ONGOING.
The three doors above are where you walk in. What gets built once you're inside is the methodology. There's a name for this discipline now. It's being called marketing engineering. The marketer who learned to architect AI systems, structure data, prompt agents, and build the technical layer that makes your content findable. Most people in this space come at it from one side or the other. We hold both, on purpose.
How we actually build.
the work inside the work
Tactically, we work as marketing engineers. Strategically, we think about revenue. Philosophically, we believe in the power of brand. When AI surfaces fifty businesses that all sound the same, the one with a real point of view is the one that gets cited. The technical work earns your eligibility. The brand work earns you the call.
Visibility Playbook
The strategic architecture. Query clusters by buyer intent, content formats mapped to your offers, and the editorial standards your team can execute against with confidence.
01
Cornerstone Buildouts
Modular, semantically rich pages designed to be excerpted and cited. Your difference made explicit and structured so AI can actually find it.
02
Schema and Entity Architecture
The technical layer underneath. Knowledge graph, structured data, and entity linking that helps AI platforms understand exactly who you are and what you do.
03
Citation and Sentiment Monitoring
Ongoing visibility tracking across AI platforms. Monthly signal that becomes monthly action.
04
What We Measure
We track the numbers that tell the truth about whether the strategy is working.
Qualified inquiries, booked consults, and show rate. Pipeline value and close rate from AI assisted journeys. Citation share in AI surfaces. Query coverage of high intent topics mapped to your service offerings. Citation eligibility across your highest value pages. Revenue growth tied directly to visibility initiatives.
Rankings are a leading indicator at best. Revenue is the scoreboard.
the numbers that matter
This work is built for businesses where being chosen depends on being trusted. Dental and therapy practices, law firms, real estate teams, remodelers, medspas, home service companies. If your customer needs to feel sure you're the right choice before they pick up the phone, you're in the right place.
Year one or year twenty, we begin the same way. With your business. Not your marketing.
Who this is for?
fit
Frequently Asked Questions
How is this different from traditional SEO?
We optimize for inclusion in AI answer. Our work is built around your differentiation, the structured data underneath your site, and content designed to be cited by AI models. A lot of SEO agencies are still optimizing for a search experience that's rapidly being replaced. We're building for the one that's already taking over.
What's the difference between the audit, Launch and Learn, and Fractional CMO?
We optimize for inclusion in AI answer. Our work is built around your differentiation, the structured data underneath your site, and content designed to be cited by AI models. A lot of SEO agencies are still optimizing for a search experience that's rapidly being replaced. We're building for the one that's already taking over.
Do I need to start with the audit?
Most do, because it's the most affordable way to get the truth. But it's not required. If you already know paid traffic is your gap, Launch and Learn is the right place to start. If you already know you need ongoing strategic leadership, let's just scope the Fractional CMO engagement directly.
Do you handle full content production?
Yes. We write and produce cornerstone pages, guides, supporting content, and promotional assets. For larger engagements, we also handle branded media, advertising, social content, and editorial systems end to end.
What if I don't know what my differentiation is?
That's where many of our engagements actually begin. The AI Visibility Audit shows you how AI describes your business today, including where it confuses you with competitors and where your story is missing entirely. The deeper work happens inside Launch and Learn or the Fractional CMO engagement, where we dig into your expertise, your process, your market, and find the white space that's truly yours. Then we build the messaging and the content around it.
What metrics do you track if not rankings?
Citations in AI surfaces, query coverage, passage retrievability, and share of voice in generative answers. Plus the numbers that actually matter to your business. Qualified leads. Booked consults. And revenue.
How long until I see results?
Two answers, because there are two timelines worth holding in your head. Paid traffic from Launch and Learn produces measurable results within 30 to 60 days, with the full data story landing at 90. Organic AI visibility takes a little longer. Structural fixes like schema, semantic structure, and AI crawler access usually start producing movement within 60 to 90 days. Content driven work compounds over 3 to 6 months as new content is crawled and reinforced.
Here's the honest part. AI citation isn't a deterministic result the way a Google ranking is. The same query can return different sources from one request to the next. What our work actually does is improve your eligibility to be cited and the consistency with which you appear.
Where are you located?
Top of Search is based in Wilmington, NC. We work with local and regional businesses across North Carolina and beyond. The strategy, the AI visibility framework, and the business first approach work regardless of where you are. Some of our clients are five minutes down the road. Others are a few states over. What matters is the fit, not the zip code.
Can I learn more first?
Absolutely. Subscribe to Cited and we'll send the AI Visibility Self Audit straight to your inbox. A free 24 point checklist you can run in about 20 minutes. Each Thursday after that, you'll get one observation, one gap, and one move to make. When you're ready for the full diagnostic, you'll know.
Do you take competing clients in the same market?
For Fractional CMO engagements, we work exclusively with one client per vertical per market. It's how we go deep enough to actually move revenue. For the audit and Launch and Learn programs, this doesn't apply because the work is shorter and the depth of partnership is different.
Most marketing decisions get made before any real strategy work happens. Ours starts with the strategy.
If you've been wondering whether your business is showing up in AI answers, or whether what AI says about you is even accurate, the audit is the right place to start. If you're further along and ready to talk about a longer engagement, we can absolutely do that too.
Either way, the first step is the same. Tell us what you're working on. We'll go from there.
Let's start with what's actually broken.
strategy first.
always.
