Marketing Services Built for AI Search
We engineer visibility so your differentiated brand is seen and chosen, by people and by AI, to grow revenue.
Ranking isn't the goal anymore. Being included in the answer is.
At Top of Search, our work starts before the marketing does. We dig into your business, your numbers, your competitive landscape, and your growth goals to define what actually sets you apart. Then we structure that differentiation into content that AI platforms can read, trust, and cite.
Most agencies start with tactics. We start with the question that matters: what does your business need to be saying, to whom, and where, to grow revenue? Everything we build flows from that answer.
Search has changed. So have we.
Differentiation is the strategy. Visibility is the distribution. When your brand is indistinguishable, more impressions won’t help.
When your difference is crisp, and your content is structured for AI, your brand gets cited, surfaced, and selected.
We tie everything to commercial outcomes, not vanity traffic. Not keyword rankings. Revenue.
Our Point of View
What We Measure
Qualified inquiries, booked consults, and show rate. Pipeline value and close rate from AI-assisted journeys. Citation share in AI surfaces (AI Overviews, ChatGPT, Perplexity). Query coverage of high-intent topics mapped to your service offerings. Passage retrievability for your highest-value pages. Revenue growth tied directly to visibility initiatives.
How We Work
Before we recommend anything, we need to understand your business. That starts with your revenue goals, your client mix, your capacity, your competitive position, and where your current visibility is falling short. We run the AI Visibility Audit to baseline your differentiation, your digital presence, and the revenue levers available to you.
Diagnose
We build your Visibility Playbook: the architecture, the query strategy, the content formats, all tied to your specific offers and revenue model. This isn't a generic keyword list. It's a strategic plan built around your business goals, your ideal customer, and the platforms where decisions are being made.
Design
We execute. Cornerstone pages, schema and entity architecture, editorial systems, campaigns.
Or we partner with you ongoing to scale citations, conversions, and revenue quarter over quarter.
Deploy
Marketing Services
Our consulting services span:
AI Visibility Audit
Visibility Playbook
Cornerstone Buildouts
Relevance Engineering
“Differentiation is the strategy. Visibility is the distribution. Revenue is the result.”
— top of search
differentiation & Pov Check (offer, proof, signals)
What it is: A one-time diagnostic that reveals how your brand and differentiation appear across Google AI, ChatGPT, and Perplexity, with the exact fixes to increase inclusion and conversions.
Best for: Brands who want to know why they’re not being cited or chosen, and what to fix first.
AI Visibility Audit (Audit & Foundation)
brand & Passage audit for ai-readiness
Query fan-out and entity coverage review.
Structured data and knowledge graph checklist.
Report with top 5 priorities ranked by effort vs. revenue impact.
$1000 (90 min interview + report)
$1000 (90 min interview + report)
Revenue model alignment (your offers, margins, and sales motion mapped to the strategy).
Outcomes: A clear plan to earn citations and conversions. Content mapped to offers with measurable next steps. Standards your team can execute without guesswork.
Best for: Service businesses ready to modernize and monetize their visibility.
Visibility Playbook (Strategy Design)
Query cluster and fan-out mapping by buyer intent and job-to-be-done.
Visibility scorecard (where and how you currently show up).
Strategic editorial calendar (formats, intent, offer).
Passage optimization framework (what AI can excerpt and cite).
90-minute 1:1 strategy session
Delivered as a PDF your team can execute
One Cornerstone Page (2,000–2,500 words)
Outcomes: Pages designed to be excerpted, cited, and believed. Higher inclusion in AI answers that drive inquiries. Cleaner paths to booked consults and sales.
Best for: Owners who want AI-optimized cornerstone pages or conversion hubs built around your difference and buyer intent.
Cornerstone Content Buildouts (Build & Execution)
Differentiation Proof-Blocks (POV, evidence, comparisons)
Structured data, schema, and entity linking
Embedded video, visuals, maps, or charts
Optional: FAQ-rich microcontent + internal linking map
Passage-level architecture aligned to query clusters
Relevance Engineering Partnership (Ongoing)
The Aim: More inclusion in answers. More qualified consults. Measurable revenue lift.
Seen. Chosen. Revenue.
Best for: High-value businesses that need a partner to manage ongoing differentiation and AI visibility.
Build and maintain your knowledge graph, entities, and schema.
Design and maintain a modular content ecosystem.
Track citation mentions in AI Overviews, ChatGPT, and Perplexity.
Simulate queries and passage extraction.
Publish and refresh cornerstones with new proof and POV.
Create multimodal formats (video, visuals, quotes).
Revenue campaign strategy, advertising management, and reporting.
Brand differentiation refinement as your business evolves.
These services are for businesses where selection depends on trust. Dental and therapy practices, law firms, real estate teams, remodelers, medspas, home service companies. If your customer needs to believe you're the right choice before they call, this is built for you.
Whether you're a startup needing to establish authority fast or an established business ready to own your space in AI search, the entry point is the same: we start with your business, not your marketing.
Who this is for?
How is this different from traditional SEO?
We optimize for inclusion in AI answers and selection, not just blue-link rankings. Our strategy is built on your differentiation, structured data, and passage-level content designed to be excerpted and cited by AI models. Most SEO agencies are still optimizing for a search experience that is rapidly being replaced.
Frequently Asked Questions
Do you handle full content production?
Yes. We write and produce cornerstone pages, guides, supporting content, and promotional assets. For larger engagements, we also manage branded media, advertising, social content, and editorial systems.
What if I don't know what my differentiation is?
That's where many of our engagements start. The AI Visibility Audit and the discovery process are specifically designed to uncover what sets you apart. We dig into your business, your expertise, your process, your competition, and your market to find the white space. Then we build the messaging and content around it.
Can we start small?
Yes. Start with the AI Visibility Audit or a single Cornerstone Buildout, then expand once baselines and wins are established.
What metrics do you track if not rankings?
Citations in AI surfaces, query coverage, passage retrievability, and share of voice in generative answers. Plus the numbers that actually matter: qualified leads, booked consults, and revenue outcomes.
Where are you located?
Top of Search is based in Wilmington, NC, but we work with local and regional businesses across North Carolina and beyond. The strategy, the AI visibility framework, and the business-first approach apply regardless of geography. Some of our clients are five minutes away. Others are across the state. What matters is the fit, not the zip code.
Consider Top of Search your strategic advisor with fresh eyes on how to reach your growth potential. Every engagement starts with understanding your business first.
Ready to Solve Your Business Challenges?
lets do this.
