The 2025 Marketing Playbook: Key Strategies Savvy Businesses Will Use to Grow

If you felt like 2024 came flying at you and never stopped accelerating, let me say I feel ya. For the last five years, Top of Search’s specialization in marketing strategy for local search has helped clients generate YOY revenue growth. So much so that my very first client went from new and unknown with […]

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There's a Big Opportunity in Wilmington for Local Businesses! The Wilmington metro area is a standout in the nation for annual growth, consistently ranking high for rapid expansion. This trend brings both advantages and challenges to small business owners. With the year-round population growing steadily, the opportunities for local businesses are brighter than ever, though the competition is fiercer too.

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Winning Local in 2025 with Local SEO Cheat Sheet

As 2025 approaches, staying visible in local searches will be essential for your business’s success. Google’s local search algorithms are always evolving, making it important to focus on the key factors that drive results. Here’s your Local SEO Cheat Sheet for prioritizing what’s MOST important attract more local customers. 1. Optimize Title and Description Tags […]

The Local SEO Cheat Sheet Your Marketing Plan Needs to Attract Local Customers in 2025

Marketing

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49% of small businesses fail within five years—often due to avoidable mistakes. Discover how a strong marketing strategy can help overcome common pitfalls like cash flow issues, market clarity, and inconsistent planning. Don’t leave your business success to chance!

Marketing Mistakes Businesses Should Avoid: Did You Know?

Marketing

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There’s a Big Opportunity in Wilmington for Local Businesses! The Wilmington metro area is a standout in the nation for annual growth, consistently ranking high for rapid expansion. This trend brings both advantages and challenges to small business owners. With the year-round population growing steadily, the opportunities for local Wilmington businesses are brighter than ever, […]

Why Local SEO is the Key to a Wilmington Business’ Success

Marketing

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This is part three of a five-part series intended to help a local small business owner understand how to attract local customers with a local search marketing strategy. Each blog post in this five-part blog series will document a part of the local search strategy I have developed for local businesses to rise to the […]

Part 3: Gaining Visibility: How I Helped A New and Unknown Small Business Rise to The Top of Google Search Results

Marketing

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Local SEO Tips for a Top of Search Ranking

This is part two of a five-part series intended to help a local small business owner understand how to attract local customers with a local search marketing strategy. Each blog post in this five-part blog series will document a part of the local search strategy I have developed for local businesses to rise to the […]

Part 2: Becoming Visible: How I Helped A New and Unknown Small Business Rise to The Top of Google Search Results

Marketing

read more

This is part one of a five-part series intended to help a local small business owner understand how to attract local customers with a local search marketing strategy. Each blog post in this five-part blog series will document a part of the local search strategy I have developed for local businesses to rise to the […]

Part 1: The Local Small Business Owner: How I Helped A New and Unknown Small Business Rise to The Top of Google Search Results

Marketing

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