Recently, Pinterest launched its annual trends forecast, sharing Pinterest Predicts 2025, and man, do I love this forecast. First, it’s a visual explosion of color and photography. It’s such a fun content piece that it alone should be an example of what brands can do to stand out. But, as a marketer, this forecast of breakout trends […]
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There's a Big Opportunity in Wilmington for Local Businesses! The Wilmington metro area is a standout in the nation for annual growth, consistently ranking high for rapid expansion. This trend brings both advantages and challenges to small business owners. With the year-round population growing steadily, the opportunities for local businesses are brighter than ever, though the competition is fiercer too.
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If you felt like 2024 came flying at you and never stopped accelerating, let me say I feel ya. For the last five years, Top of Search’s specialization in marketing strategy for local search has helped clients generate YOY revenue growth. So much so that my very first client went from new and unknown with […]
As 2025 approaches, staying visible in local searches will be essential for your business’s success. Google’s local search algorithms are always evolving, making it important to focus on the key factors that drive results. Here’s your Local SEO Cheat Sheet for prioritizing what’s MOST important attract more local customers. 1. Optimize Title and Description Tags […]
49% of small businesses fail within five years—often due to avoidable mistakes. Discover how a strong marketing strategy can help overcome common pitfalls like cash flow issues, market clarity, and inconsistent planning. Don’t leave your business success to chance!
There’s a Big Opportunity in Wilmington for Local Businesses! The Wilmington metro area is a standout in the nation for annual growth, consistently ranking high for rapid expansion. This trend brings both advantages and challenges to small business owners. With the year-round population growing steadily, the opportunities for local Wilmington businesses are brighter than ever, […]
UPDATE: 2024 ushered in so many changes to search marketing. Part 3 of this five-part series reflects a strategy that was implemented and successful for Google Search visibility up until early 2024. For a more current view on the state of search and recommendations a small business can adopt, take a look at The 2025 […]
This is part two of a five-part series intended to help a local small business owner understand how to attract local customers with a local search marketing strategy. Each blog post in this five-part blog series will document a part of the local search strategy I have developed for local businesses to rise to the […]
This is part one of a five-part series intended to help a local small business owner understand how to attract local customers with a local search marketing strategy. Each blog post in this five-part blog series will document a part of the local search strategy I have developed for local businesses to rise to the […]
