Recently, Pinterest launched its annual trends forecast, sharing Pinterest Predicts 2025, and man, do I love this forecast. First, it’s a visual explosion of color and photography. It’s such a fun content piece that it alone should be an example of what brands can do to stand out.

But, as a marketer, this forecast of breakout trends of 2025 can be used as a resource for local businesses as they are planning for the year ahead.

In this blog, I’ll dive into how the forecast can help your business attract customers and get steps ahead of your competition.

How Your Business Can Use A Trend Forecast

Your marketing strategy – as a business – should be created to drive sales and if you can spot a consumer’s behavior earlier than your competitors and react, you stand a better chance of winning their business.

Early Insights Leads to Better Long-Term Planning

Think of it like your crystal ball. If you study the not-yet-trending report now, you can proactively build your marketing plan’s content and campaigns with what Pinterest sees from early user behavior BEFORE it hits mainstream adoption.

Trending Search Terms Will Bolster Your Organic Search Rankings

If you can identify the search queries that could apply to your business and are starting to gain traction, you can build these into your 2025 content marketing plans. Then, as the search volume increases, your business will be well-positioned to capture visibility and a better ranking in search results.

Visuals for Your Branding

If you understand that Pinterest is a visual search engine and study this forecast, you will quickly understand what visuals you can capture to attract clicks and traffic to your business’ website. Hire a good brand photographer (if you’re local, I love Drewe&Kate) and start building those campaigns today!

Get A Clear Understanding of What Your Demo is Loving Lately

Pinterest’s forecast specifically references the demographics interested in the trends. This intel can help you personalize your marketing to improve engagement while also localizing your content for SEO and paid campaigns.

Let It Guide Your Store’s Purchasing Decisions

With Pinterest’s focus on shopping, the trends forecast can guide shops and store owners with purchasing decisions. Using the forecast as a guide could help you decide what inventory to bring to the store to maximize your potential for sales. It can also help you build SEO-optimized product descriptions and landing pages tied to these trends.

Use It as Inspo for Content Creation

Each trend prediction shared can serve as inspiration for your content creation – blogs, YouTube videos, new website pages – all of which can be cross-promoted on Pinterest to maximize visibility.

To Build Your Omnichannel Marketing Plan

This is the year of the Omnichannel Marketing Plan. You can use this forecast to create future-ready strategies with consistent messaging – across all your platforms, not just on Pinterest but also on Google and other search engines.

How I Would Use The Forecast As A Business

Here are a few ways I would use this year’s forecast as a business.

If I Own A:

A Nail Salon – The search term Goddess Nails is up +760%. I would build marketing messaging around this search term. I’d create a collection of looks for the salon that could be used as inspiration for your clientele. I’d use this collection as a photo carousel on your social platforms. I’d also capture new video and photography of these specific nail looks and promote nail packages in a paid campaign to push for sales.

A Boutique – Fisherman Aesthetic is seeing an increase in searches. I’d explore bringing in products and clothing that embrace, according to Pinterest, “a laid back maritime attitude and bring a sea la vie take to everything—even if the ocean is nowhere in sight.” I’d hire a brand photographer to capture “cable knit sweaters, sardine tattoo,s and stripes. on. everything” and spotlight this look on your website’s Home Page with a promotional push throughout all your platforms.

A Makeup Artist – Dark Siren makeup is up +695%. I’d bring in visuals and colors trending on Pinterest and build a dedicated landing page to drive signups for a live makeup clinic to promote your business. I’d also share step-by-step tutorials, creating the Dark Siren look in Reels and TikToks before launching a series of long-form videos on YouTube. Think “5 Steps to Achieve the Perfect Dark Siren Look” or “Dark Siren Makeup Trends You Can Rock at Any Age.”

An Interior Designer’s Showroom – Cherry Vibe, Cherry Bedroom, and Dark Cherry Red are up  +325%, +100%, and +235%, respectively. I would build a mood board of cherry-inspired color palettes. I’d set up cherry-themed displays to feature cherry-toned decor, furniture, or accents. I’d post styling tips for cherry tones in Reels and Stories with trending hashtags like #cherryvibes.

Recap of What To Do

If you want to attract customers and get ahead of the competition in 2025 as a business, follow these tips when building your marketing plan for 2025.

• Go after trending search terms in your content
• Use it as inspo for blogs, YouTube videos, and more
• Let it guide your store’s purchasing decisions
• Shape your promotional messaging around predicted trends
• Align your visuals and colors with the forecast

Need Help?

If you need help building your marketing plan for 2025, reach out to Top of Search for a chat today!