When I first started using ChatGPT, it was giving Wikipedia energy. Then it quickly felt more like a search engine with that morning hit of caffeine. But sometime over the past six months, it became something else entirely: my personal advisor. I’m not saying I talk to it more than my bestie…but I’m also not […]
FEature of the week:
There's a Big Opportunity in Wilmington for Local Businesses! The Wilmington metro area is a standout in the nation for annual growth, consistently ranking high for rapid expansion. This trend brings both advantages and challenges to small business owners. With the year-round population growing steadily, the opportunities for local businesses are brighter than ever, though the competition is fiercer too.
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Every Thursday since COVID began, my brother and I have been catching up on Zoom. Sometimes, my 13-year-old niece joins. Last week, she hopped on, and we ended up having a marketing conversation, a topic I love to explore. Demographic Buckets Based on Date of Birth We chatted about demographics and she shared her perspective […]
If you felt like 2024 came flying at you and never stopped accelerating, let me say I feel ya. For the last five years, Top of Search’s specialization in marketing strategy for local search has helped clients generate YOY revenue growth. So much so that my very first client went from new and unknown with […]
49% of small businesses fail within five years—often due to avoidable mistakes. Discover how a strong marketing strategy can help overcome common pitfalls like cash flow issues, market clarity, and inconsistent planning. Don’t leave your business success to chance!
UPDATE: 2024 ushered in so many changes to search marketing. Part 3 of this five-part series reflects a strategy that was implemented and successful for Google Search visibility up until early 2024. For a more current view on the state of search and recommendations a small business can adopt, take a look at The 2025 […]
This is part two of a five-part series intended to help a local small business owner understand how to attract local customers with a local search marketing strategy. Each blog post in this five-part blog series will document a part of the local search strategy I have developed for local businesses to rise to the […]
This is part one of a five-part series intended to help a local small business owner understand how to attract local customers with a local search marketing strategy. Each blog post in this five-part blog series will document a part of the local search strategy I have developed for local businesses to rise to the […]
Your 2024 Marketing Strategy To Attract Local Customers Update: This 2024 class is closed. If you’d like to receive strategy tips to attract local customers, follow @TopofSearchNC! Top of Search is launching The Local Pack, a class series delivering a Local Search Marketing Strategy designed to help business owners attract local customers. You’ll receive lessons […]
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